Michael Young Partners With Dezeen To Launch 'Beer Buddy' - IMBOLDN

September 21,2024

British designer Michael Young launched a new beverage brand named Beer Buddy at last week’s Design Shanghai Trade Show. Design Shanghai featured a bar that Young designed, under the sponsorship of Dezeen Magazine, where he officially unveiled Beer Buddy. The concept and brand originated as part of an internal beer creation project to celebrate the opening of Young’s newest design studio located in Shenzhen last year. As Young explains, “Beer Buddy is uniquely designed to connect passionate creatives attending events, trade shows, and gatherings across Asia.” Each can or bottle of Beer Buddy contains a QR code on the label which, when scanned, will connect individuals at or near the event(s) with other creatives through the company’s website..
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Michael Young Partners With Dezeen To Launch 'Beer Buddy' - IMBOLDN