How Half Price Books Boosted In-Store Sales with Data-Driven Digital Marketing - Salesforce Blog

How Half Price Books Boosted In-Store Sales with Data-Driven Digital Marketing - Salesforce Blog

Half Price Books is the largest family-owned new and used bookstore chain in the country, with more than 110 retail locations in 16 states. In February 2013, the retailer launched their Booklover's Weekend campaign to drive customers in store and

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